DAUR — one full turn
The watch does the talking.
Ten shapes. Seventy finishes. Cash on delivery anywhere in Pakistan.
The collection
Ten shapes
Pick the shape first. The colour comes after — inside each piece.
Always running
A turn of time, on your wrist.
DAUR means one full turn — of the dial, of the day. Ten shapes, each built to keep good time and get noticed doing it.
Explore the collection
This month's turn
Sovereign Ice
The loudest thing we make. A barrel case set edge to edge with stones and a compass dial that catches light from across a room — the one piece people ask about before they've finished sitting down.
Why DAUR
Daur means a turn of time. Yours.
We started behind a counter in Bolton Market — Shop No. 5, Yousuf Plaza — where half of Karachi comes to buy watches. We watched what people actually wear, what breaks, and what gets asked for twice.
DAUR is that counter, put online. Ten shapes we stand behind, checked piece by piece before dispatch, sent anywhere in Pakistan — and you pay when it's in your hand.
Where it goes
A watch for the day it matters
The interview. The shaadi. The everyday. Pick the moment — the watch follows.
The interview
Dress for the job
Steel, a clean dial, a straight face. Let the wrist talk before you do.
Shop dress watches
The shaadi
Dress for the album
Gold, a little shine, a lot of photographs. The one that shows up in every frame.
Shop gold & two-tone
Every ordinary day
The one you reach for
Easy, tough, goes with everything. The watch that just lives on your wrist.
Shop steel
The rotation
One watch is a habit. A few is a wardrobe.
A different shape for the boardroom, the wedding, the weekend. Most of ours cost less than a single designer strap — so build the rotation.
See all ten shapesShop by style
However you actually shop
Dress or sport. Gold or all black. Leather or steel.
Start here
Six easy first picks
No sales-rank theatre — these are the six we'd put on your wrist first.
Ordering
Three reasons this is safe to order
You pay nothing up front
Nothing at checkout. You pay the courier, once the parcel is in your hand.
Open it, then pay
Open the parcel in front of the rider. It's what you ordered — then you pay.
A real person answers
A human replies on WhatsApp. Not a bot, not a ticket number.
On the wrist
How it actually wears
Studio shots tell you the finish. These show how big each shape wears.
What people said
From the first wrists
Ordered Tuesday, on my wrist by Thursday. Opened the parcel in front of the rider like they said — exactly the watch in the photos. Axis in black, wearing it daily.
Bought the Deco for my husband's birthday. It looks far more expensive than what I paid. He hasn't taken it off since.
Marina Link is solid, but the bracelet needed two links out for my wrist — a sizing walla fixed it in ten minutes. They did warn me on WhatsApp first, to be fair.
COD to Hyderabad, no advance, no drama. The Regatta looks better in person than in the pictures, which never happens.
Sent my wrist size on WhatsApp and they told me honestly which pieces would sit too big. Ended up with the Circuit. That kind of advice is rare.
The green Sovereign Ice. Three people asked about it at a wedding within the first hour. Enough said.
Questions
Asked before every order
Do I have to pay online?
Can I open the parcel before paying?
How long does delivery take?
What if something is wrong with the watch?
Do the watches come in different sizes?
New stock, you first
What lands goes out on WhatsApp before anywhere else.
Not every week. Only when something worth seeing arrives.
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